Weber Shandwick, in partnership with The Marketing Society, hosted ‘The Art & Science of Ethical Persuasion’ as part of our Think Equal initiative. Led by Leopold Ajami, this workshop explored science-backed strategies of ethical persuasion for driving positive change. We also discussed gender diversity in GCC marcomms leadership—highlighting progress, challenges, and the optimism driving us forward. Together, we can create a more inclusive future. Watch the highlights of our event. #WomenLeaders #Marcomms #PR #Communications #EthicalPersausion #ThinkEqual #Influence #WorkAtWeber #PeopleFirst @themarketingsoc @leopoldajami