By the time Victoria Beckham launched her label for spring 2009, we were already used to celebrity brands. Jennifer Lopez and Gwen Stefani had given us Sweetface and L.A.M.B., respectively, but where Beckham’s boldface predecessors focused on the flash of runway shows and clothes for the shopping masses, the former Spice Girl turned her perfectionist streak to high fashion, launching with a carefully considered collection of 15 hourglassy dresses. “This has been a lifetime in the making,” she told Nicole Phelps then. “I don’t want to make dresses that will date. I’ve always been about clever buying.” Read more and explore our Vogue Runway time machine at the link in bio.
By the time Victoria Beckham launched her label for spring 2009, we were already used to celebrity brands. Jennifer Lopez and Gwen Stefani had given us Sweetface and L.A.M.B., respectively, but where Beckham’s boldface predecessors focused on the flash of runway shows and clothes for the shopping masses, the former Spice Girl turned her perfectionist streak to high fashion, launching with a carefully considered collection of 15 hourglassy dresses. “This has been a lifetime in the making,” she told Nicole Phelps then. “I don’t want to make dresses that will date. I’ve always been about clever buying.” Read more and explore our Vogue Runway time machine at the link in bio.
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