abluntstory__

@circulardesignchallenge @lakmefashionwk #abluntstory #uncrude #unwaste

A Blunt Story is reimagining materials and products to create footwear made of plant based and recycled materials. Their technologies like UNWASTE™ use post consumer garment waste, recycled PET, and leather offcuts from the automotive industry to create uppers that combined with UNCRUDE® a plant based, plastic free sole make for a truly revolutionary product. @abluntstory__ @circulardesignchallenge @r.elan.official @uninindia @lakmefashionwk @fdciofficial #CircularDesignChallenge #CDC #CDC2024 #CircularFashion #Sustainability #SustainableFashion #FashionForEarth #EcoDesign #Innovation #CircularDesign #ClosedLoop #CradletoCradle #MakeFashionGood

Nothing quite like a walk along the beach as the day fades.

Notes on change …Wiggle your big toe. We've been tiptoeing around climate change for too long. And before we will the systems out of entropy. Before change can actually happen. First things first - lets wiggle out the plastics, lets wiggle out of waste. The IIT sandal sits on our signature UNCRUDE soles that are #plantbased and #plasticfree alongside uppers made from luxury automobile waste leather that we UNWASTE. Now that the hard part is over let’s get these other piggies wiggling. #abluntstory #uncrude #unwaste #sandals #upcycling #wastecolonisation #materialcircularity #biobased #branddiscovery #conciousfashion #responsiblestyle #springsummer #hypefeet #highsnoniety #discover #bhfyp

We eat what we wear 🤢 It’s hard to deny all the news of #microplastics in our food and water so we decided to flip that around where it matters most - the soles. Our signature UNCRUDE soles are made using waste from the rice harvest so we can regenerate our soil. And that’s not it… it’s also good for our soul cause it enables us to help farmers monetise the waste so they’re incentivised not to burn it down. As the second largest global exporter of rice trust us when we say there is a lot of it. Take a look at the inside story. #abluntstory #uncrude #unwaste #plantbased #plasticfree #biomaterials #biobased #agriculturalwaste #regenerativedesign #bts #process #branddiscovery #bhfyp

Caught in a storm we didn’t start but one we must all weather. The past weeks recorded the highest global average temperatures yet on record for two consecutive days. They also marked earth overshoot day, and flooding in many areas. It pains us to be at these breaking points, and while there are many contributing factors there’s no denying that our reliance on crude oil is chief among them. UNCRUDE - our radical stance against the crude oil paradigm is realised though our soles that are #plantbased and #plasticfree . Join us as we re-write the story. #abluntstory #uncrude #unwaste #saynotoplastic #sandals #soles #hypefeet #conciousfashion #highsnobiety #materials #biobased

Who knew prep for @circulardesignchallenge could be this fun!? #abluntstory #uncrude #unwaste #circulardesignchallebge #circulardesign #biobased #plantbased #recycled #materialcircularity #plasticfreejuly #bhfyp

Caught between words Flipslide sits on our signature Uncrude® soles that are #plantbased and #plasticfree alongside uppers made from #upcycled and #recycled materials that we Unwaste™ #abluntstory #uncrude #unwaste #sandals #conciousfashion #responsiblestyle #materialcircularity #biobased #branddiscovery #springsummer #hypefeet #highsnoniety #discover #bhfyp

Super poseable 🤌🏽…as flexible as your summer plans. Flip S(L)ide sits on our signature Uncrude®️ soles that are #plantbased and #plasticfree. Along with uppers from #upcycled and #recycled materials that we Unwaste™ . Take a look at the inside story. #abluntstory #uncrude #unwaste #sandals #flipslide #responsiblestyle #conciousfashion #grailed #hssstyle #hypebeast #igsneakercommunity #sustainability #drops #bhfyp #sneakerness #sneakercon

All that we undo … ⏪ UNCRUDE® our plant-based and plastic-free soles. UNWASTE™ upcycled leather, recycled garment and pet bottle waste that make up our uppers. Lined with regenerative anti-microbial bamboo fabric lining. #ablutstory #uncrude #unwaste #sustainability #conciousfashion #responsiblestyle #biobased #recycled #upcycled #branddiscovery #sandals #springsummer #hypefeet #highsnoniety #modernnotoriety #footfetishfriday

BARE ESSENTIALS Sometimes, less is more …and nothing says that more than our IIT sandal. Made from #plant-based and #upcycled materials that just do more with less. #abluntstory #uncrude #unwaste #sandals #upcycledleather #plasticfreesoles #responsiblestyle #conciousfashion #rewiringfashion #nofashiononadeadplanet #springsummer #hssstyle #grailed #drops #footfetishfriday #hypefeet

Beat the heat, starting with your feet.🫠 It took many trials and a few meltdowns (both literal and figurative) to develop our footbed. Made entirely from carbon sequestering #plantbased materials, UNCRUDE is also 100% free of petroleum-derived plastics. So …fewer emissions in the making and none of the microplastics after. Because, let’s face it, the planet (that feeds us) needs all the kindness it can get. And we didn’t stop there…our chemistry cares for the makers and wearers too. Tested 100% free of nitrosamines—carcinogens that are released in the making of plastic-based foams commonplace in the industry. We’re taking a stand for our planet, our makers, and our future. Join us as we re-write the story. #abluntstory #uncrude #unwaste #climateaction #sustainablematerials #materialdevelopment #biobasedmaterials #plasticfree #footwear #Slowfashion #materialevolution #whymaterialsmatter #greenmatters #research #sdgs #materialdesign #sustainability #designforchange