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🏆 Meet ADWEEK’s 2024 Agency of the Year Winners 🏆 In an uneven year for the ad industry, the agencies on this list earned their stripes with brilliant creativity and the iconic brands they’ve built. What makes an Agency of the Year? They are stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They set an example for what an agency can and should be. And yes, they are wildly creative in a way that doesn’t just tap into culture, but shapes it. Congrats to this year’s winners. You raise the bar for the whole industry. 👏 Small Agency of the Year: @qualitymeatscreative Midsize Agency of the Year: @mischiefusa U.S. Agency of the Year: @wearedeutsch International Agency of the Year: @motherlondon Global Agency of the Year: @tbwa Breakthrough Agency of the Year: @mirimarus Multicultural Agency of the Year: @majorityagency Tap the link in bio to read more about the winners! *this cover was designed by Quality Meats

🎧 @ZachBraff and @donald_aison walked into the #Brandweek green room dancing to this remix, so we had to ask about it 😂 @madelineargy remix by: @tazimusic

@theestallion the MUA 💋 #SMW

Hallmark is enjoying a holiday-assisted ratings high. In November, it was the fourth most-watched basic cable network in total viewers—a month otherwise dominated by presidential election news. It also finished in the top 10 networks among the prized adults 25-54 demo, confirming its multi-generational appeal. Head to the link in our bio to read more about the how the network is taking over the holidays. ❤️

What was your favorite "breakout" of 2024? Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches — or terms that spiked by more than 5,000% year-over-year. Compiling a mix of news footage, music videos, and social media reactions, it showcases the meteoric rise of baseball player Shohei Ohtani and pop star Chappell Roan, along with the world’s obsession with Thai pygmy hippo Moo Deng, and Anxiety, the star of Pixar’s animated blockbuster Inside Out 2. Head to the link in our bio to read more. 👏

The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive elements, deliver awe-inspiring experiences, and find creative ways to educate consumers. It’s the way they’re doing it that sets them apart. Tap the link in bio to read more about this year’s winners!

From Monet McMichael (@monetmcmichael) to Leah Kateb(@leahkateb), Serena Page (@serenaapagee) and JaNa Craig (@janacraig_), 2024 was the year creators took center stage for marketers! In celebration of a year filled with spectacular creator partnerships, ADWEEK picked seven creator campaigns that stood out this year. Thousands of creator partnerships are formed every year, but these campaigns stood out because they drove sales and reach for marketers looking to reach Gen Z and millennials in new ways. Head to the link in our bio to read the full list. 🤳

“Welcome to the White Lotus in Thailand, ka.” HBO's Emmy-winning series The White Lotus is returning for its third season and ahead of its premiere on Feb. 16, Max will launch an exclusive luxury wellness retreat at the Four Seasons Hotels and Resorts in Westlake Village, California. Brands including American Express, Diageo, Saint James Iced Tea, Google Pixel, Supergoop!, Kiehl's, and more will sponsor the wellness retreat. Head to the link in our bio to read morrrreeee. 🌺

Introducing ADWEEK’s 2024 Agency of the Year winners 👏 Small Agency of the Year: @qualitymeatscreative Midsize Agency of the Year: @mischiefusa U.S. Agency of the Year: @wearedeutsch International Agency of the Year: @motherlondon Global Agency of the Year: @tbwa Breakthrough Agency of the Year: @mirimarus Multicultural Agency of the Year: @majorityagency Hit that link in bio to find out how each of the seven honorees below smashed the standard for the industry this year!

Have you seen an email screenshot on LinkedIn laying off employees who stated they were stressed in a survey? Well, turns out no one was laid off after all. YesMadam, a home salon brand in India, with over 300 employees came under fire after an email was reportedly sent laying off employees that were stressed. However, the company's CEO addressed the controversy a few days later saying that it was all part of a campaign and no one lost their job. Head to the link in our bio to read the full story.

Find your voice, then your platform.

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension, and as a running gag, she’s also invaded the professional and personal life of its female founder Marian Leitner. For the latest campaign, Banks has staged the ultimate takeover, redesigning the Archer Roose packaging around a lovely head shot of herself. For a seasonal twist, she’s also plastered her mug on Leitner’s Chrismukkah tree and the wrapped gifts under it. Tap the link in our bio to read moreeeeee 😵‍💫