๐ฎ๐ฌ๐ฎ๐ฐ ๐ช๐ถ๐ป๐ป๐ฒ๐ฟ๐ ๐๐ป๐ป๐ผ๐๐ป๐ฐ๐ฒ๐ฑ | ๐ญ๐ฎ๐๐ต ๐๐ป๐ป๐ถ๐๐ฒ๐ฟ๐๐ฎ๐ฟ๐ ๐๐ฑ๐ถ๐๐ถ๐ผ๐ป
LUXURY ๐
brand collaboration
As the #motorsport world turns its attention to the upcoming #AbuDhabi #GrandPrix on December 8,
@f1 has claimed the prestigious โBest Brand Collaborationโ award in the #Luxury Category at the 12th Berlin Fashion Film Festival (BfFF).ย
This recognition celebrates F1โs partnership with PUMA, featuring
@asaprocky Rocky, and brought to life by ProlificKidยฎ Films.
โThe film seamlessly blends the worlds of music, motorsport, and fashion where the racetrack and catwalk converge in a vibrant display of creativity and performance. Itโs a #RunwayExodus.โ โจSissi Johnson, President, Berlin fashion Film Festival
A$AP Rocky: PUMA F1ยฎ Commercial
brand: ProlificKidยฎ Films
production company: ProlificKidยฎ Films Production Company
client: PUMA
@puma
director: ProlificKidยฎ Films
editor: Kevin Williams
director of photography: Kevin Williams
creative director: ProlificKidยฎ Films
music/sound design: ProlificKidยฎ Films
@prolifickid ProlificKid A$AP Rocky PUMA
@f1 Commercial
Fashion, streetwear, and motorsport collide in the new PUMA x F1ยฎ collection designed by A$AP Rocky. A$AP joins the PUMA family as PUMA x F1ยฎ Creative Director, debuting with this all-new collection for the 2023 Formula 1ยฎ Las Vegas Grand Prix. Unique streetwear pieces are imbued with performance racing details and functional elements like removable gloves, knee pads, and tech-forward fabrics. Authentic PUMA and F1ยฎ branding meet high-speed graphics in this crossover collection thatโs ready to change the game.