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from.form

From Form

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@from.form on Instagram have full name is From Form. Here you can discover all stories, photos, videos posted by from.form on Instagram. Read More...

Enter the Museum Night Multiverse! Our latest campaign we created for @museumnacht.amsterdam.

This Saturday, more than 70 museums will open their doors again for one night in Amsterdam. A night in which every museum door acts as a portal to another dimension. Join the journey on November 2nd! 

Client: @museumnacht.amsterdam 
Concept, design & production: @from.form 
Music: @beauzwart 
Make-up & hair: @minoumeijers 
Styling: @janhorvi at @from.form 
Talents: Lola, Yojia
Thanks to @isyoj 

#museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
Enter the Museum Night Multiverse! Our latest campaign we created for @museumnacht.amsterdam. This Saturday, more than 70 museums will open their doors again for one night in Amsterdam. A night in which every museum door acts as a portal to another dimension. Join the journey on November 2nd! Client: @museumnacht.amsterdam Concept, design & production: @from.form Music: @beauzwart Make-up & hair: @minoumeijers Styling: @janhorvi at @from.form Talents: Lola, Yojia Thanks to @isyoj #museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
4.5K 83 2 months ago
DIT. DAT. DAAR. This Saturday more than 60 museums will open their doors again during @museumnacht.amsterdam. For the third year in a row, we designed the campaign for the iconic Amsterdam cultural event. This year, the campaign focuses on the event’s diversity using stickers & voice samples of DIT, DAT, DAAR (THIS, THAT, THERE). Come explore November 4th!

Client: @museumnacht.amsterdam @jordydenhaan
Concept, design & production: @from.form
Edit: @isyoj
Music: @beauzwart 
MUAH: @minoumeijers 
Talents: Faye, Milan & Isabel 
Thanks to @dearhunter.shop

#museumnachtamsterdam #campaign #creativecampaign #flipbook #museumnacht #amsterdam #loops #ditdatdaar #animation #collage
DIT. DAT. DAAR. This Saturday more than 60 museums will open their doors again during @museumnacht.amsterdam. For the third year in a row, we designed the campaign for the iconic Amsterdam cultural event. This year, the campaign focuses on the event’s diversity using stickers & voice samples of DIT, DAT, DAAR (THIS, THAT, THERE). Come explore November 4th! Client: @museumnacht.amsterdam @jordydenhaan Concept, design & production: @from.form Edit: @isyoj Music: @beauzwart MUAH: @minoumeijers Talents: Faye, Milan & Isabel Thanks to @dearhunter.shop #museumnachtamsterdam #campaign #creativecampaign #flipbook #museumnacht #amsterdam #loops #ditdatdaar #animation #collage
122.2K 220 a year ago
Continuing celebrating #10YearsofFromForm, we present: 🔊SOUNDS FROM FORM. 
Presented earlier this year at @offfest, but now for all of you to see: a compilation of our work from the past decade brought together in 50 seconds and 371 sounds. 
This also preludes a series in which we’ll be looking back at some of our favorite projects from the last 10 years. 

Edit & Sound: @isyoj 🫶
Music: ‘Capr./Caprice Rubato’ by Oskar Sala from the album Subharmonische Mixturen. Published by Erdenklang ©2006
Continuing celebrating #10YearsofFromForm, we present: 🔊SOUNDS FROM FORM. Presented earlier this year at @offfest, but now for all of you to see: a compilation of our work from the past decade brought together in 50 seconds and 371 sounds. This also preludes a series in which we’ll be looking back at some of our favorite projects from the last 10 years. Edit & Sound: @isyoj 🫶 Music: ‘Capr./Caprice Rubato’ by Oskar Sala from the album Subharmonische Mixturen. Published by Erdenklang ©2006
3.5K 36 a year ago
Today, we are launching the second chapter in our series Thoughts From Form. In this chapter, we share our experiences on how we get started on an initial idea, the importance of sketching and forcing ourselves to take a step back when we’re stuck. 

Thoughts From Form is an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired.

Edit, sound & animation: @isyoj 
Music: Wetlands by Kaitlyn Aurelia Smith
Today, we are launching the second chapter in our series Thoughts From Form. In this chapter, we share our experiences on how we get started on an initial idea, the importance of sketching and forcing ourselves to take a step back when we’re stuck. Thoughts From Form is an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired. Edit, sound & animation: @isyoj Music: Wetlands by Kaitlyn Aurelia Smith
35.9K 77 a month ago
With @from.form⁠
⁠
Sometimes, when you’re looking at the work of From Form, it might feel like, unbeknownst to you, someone has slipped you into a time machine, and you’ve landed somewhere far back in the past. Each piece of their work feels touched by time, but that’s not to say that they lack a contemporary edge. In fact, it is a careful mix of the two. This stylistic signature comes from husband-and-wife duo Ashley Govers’ and Jurjen Versteeg’s love for all things olden and analogue. “Textures and patina are very important to us,” Versteeg tells us. “When we’re stuck in a design process, we force ourselves to go back to an analogue approach – print it, cut it, shift it, and glue it together.”⁠
⁠
As a long-time fan of the studio, we couldn’t help but dive into From Form’s body of work, unspooling layers of their journey to understand why everything they bring to the table looks so darn delicious. The Co-founders invite us into their world as we slowly discover parts of their practice and process. Together, Govers and Versteeg take us back to the studio’s first days, trace their journey to show us where they are today, and also reveal the small rituals – like constantly feeding their creative selves and taking a day off every week to wander around town – that keep buffing their creativity.⁠
⁠
Read the interview at our link in bio.
With @from.form⁠ ⁠ Sometimes, when you’re looking at the work of From Form, it might feel like, unbeknownst to you, someone has slipped you into a time machine, and you’ve landed somewhere far back in the past. Each piece of their work feels touched by time, but that’s not to say that they lack a contemporary edge. In fact, it is a careful mix of the two. This stylistic signature comes from husband-and-wife duo Ashley Govers’ and Jurjen Versteeg’s love for all things olden and analogue. “Textures and patina are very important to us,” Versteeg tells us. “When we’re stuck in a design process, we force ourselves to go back to an analogue approach – print it, cut it, shift it, and glue it together.”⁠ ⁠ As a long-time fan of the studio, we couldn’t help but dive into From Form’s body of work, unspooling layers of their journey to understand why everything they bring to the table looks so darn delicious. The Co-founders invite us into their world as we slowly discover parts of their practice and process. Together, Govers and Versteeg take us back to the studio’s first days, trace their journey to show us where they are today, and also reveal the small rituals – like constantly feeding their creative selves and taking a day off every week to wander around town – that keep buffing their creativity.⁠ ⁠ Read the interview at our link in bio.
3 21 a month ago
Taking movement as our main starting point for the Museum Night campaign, Eadweard Muybridge wasn’t far away. His pioneering studies on human motion have captivated us, and his book has been a staple on our desk, waiting for the right project. Putting his images together in motion produced this kind of zoetrope effect, which we loved to use in the campaign. We did many tests in the studio trying to find the right pacing of movement.

Client: @museumnacht.amsterdam 
Concept, design & production: @from.form 
Music: @beauzwart 
Make-up & hair: @minoumeijers 
Styling: @janhorvi at @from.form
Talents: Lola, Yojia  
Thanks to @isyoj
Taking movement as our main starting point for the Museum Night campaign, Eadweard Muybridge wasn’t far away. His pioneering studies on human motion have captivated us, and his book has been a staple on our desk, waiting for the right project. Putting his images together in motion produced this kind of zoetrope effect, which we loved to use in the campaign. We did many tests in the studio trying to find the right pacing of movement. Client: @museumnacht.amsterdam Concept, design & production: @from.form Music: @beauzwart Make-up & hair: @minoumeijers Styling: @janhorvi at @from.form Talents: Lola, Yojia   Thanks to @isyoj
6.1K 32 a month ago
Tonight is @museumnacht.amsterdam! The night will kick off with a unique performance by @beauzwart, celebrating the musical journey of this year’s campaign, during the official opening at @wereldmuseum.amsterdam 19:00u. 

This is our fourth collaboration with the incredibly talented @beauzwart for Amsterdam Museum Night. The creative process always revolves around experimentation and exploration in the studio. We were so thrilled with the musical loops Beau composed for the campaign that we released a limited-edition vinyl of the official campaign soundtrack. A total of 12 tracks were produced in Beau’s unique style, creating infinite musical journeys and wormholes 🌀

Listen to the full soundtrack on Spotify. The limited-edition vinyl will be for sale tonight during the official opening.

Client: @museumnacht.amsterdam 
Concept, design & production: @from.form 
Music: @beauzwart 
Make-up & hair: @minoumeijers 
Styling: @janhorvi at @from.form 
Talents: Lola, Yojia
Thanks to @isyoj 

#museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
Tonight is @museumnacht.amsterdam! The night will kick off with a unique performance by @beauzwart, celebrating the musical journey of this year’s campaign, during the official opening at @wereldmuseum.amsterdam 19:00u. This is our fourth collaboration with the incredibly talented @beauzwart for Amsterdam Museum Night. The creative process always revolves around experimentation and exploration in the studio. We were so thrilled with the musical loops Beau composed for the campaign that we released a limited-edition vinyl of the official campaign soundtrack. A total of 12 tracks were produced in Beau’s unique style, creating infinite musical journeys and wormholes 🌀 Listen to the full soundtrack on Spotify. The limited-edition vinyl will be for sale tonight during the official opening. Client: @museumnacht.amsterdam Concept, design & production: @from.form Music: @beauzwart Make-up & hair: @minoumeijers Styling: @janhorvi at @from.form Talents: Lola, Yojia Thanks to @isyoj #museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
3.9K 18 2 months ago
More portals & wormholes for @museumnacht.amsterdam – a visual study of moving through time and space. 

After many trials and errors, we chose to shoot the portraits using stop-motion. We no longer needed to mount lights on drilling machines or use pre-programmed LED tubes in a live-action setup. Now, we could simply click and go every single frame.

Client: @museumnacht.amsterdam 
Concept, design & production: @from.form 
Music: @beauzwart 
Make-up & hair: @minoumeijers 
Styling: @janhorvi at @from.form 
Talents: Lola, Yojia
Thanks to @isyoj 

#museumnachtamsterdam #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
More portals & wormholes for @museumnacht.amsterdam – a visual study of moving through time and space. After many trials and errors, we chose to shoot the portraits using stop-motion. We no longer needed to mount lights on drilling machines or use pre-programmed LED tubes in a live-action setup. Now, we could simply click and go every single frame. Client: @museumnacht.amsterdam Concept, design & production: @from.form Music: @beauzwart Make-up & hair: @minoumeijers Styling: @janhorvi at @from.form Talents: Lola, Yojia Thanks to @isyoj #museumnachtamsterdam #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
17.9K 81 2 months ago
Today, we’re excited to introduce Thoughts From Form — an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired.

In this first chapter, we explore the importance of fascinations and how they can become a gateway to creating authentic, personal work. Beautifully brought to life through archive, sound and editing by @isyoj.

Music: Photosynthese by H. Takahashi
Today, we’re excited to introduce Thoughts From Form — an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired. In this first chapter, we explore the importance of fascinations and how they can become a gateway to creating authentic, personal work. Beautifully brought to life through archive, sound and editing by @isyoj. Music: Photosynthese by H. Takahashi
20.2K 154 2 months ago
And before you know, summer has come to and end 🙁 It’s time to go back to work. Picking up our daily routines after the holidays formed the starting point for this campaign we created for eyewear brand @aceandtate in 2022, to launch their new collection of  frames. 

We created the campaign with a small crew, in which we collaborated with our talented friend @maaike_canne to create custom painted backgrounds to make the sets look handmade and slightly surreal.

Client @aceandtate
Creative Concept, Direction & Production @from.form
DOP @wouterverberkt 
Production assistent @zoeybenschop 
Painted backgrounds @maaike_canne 
Edit @isyoj & @from.form 
Assistent on set @jnsalcala 
Make-up & hair @minoumeijers 
Styling @Kellystaa
Colorist @wietsevanbezooijen
And before you know, summer has come to and end 🙁 It’s time to go back to work. Picking up our daily routines after the holidays formed the starting point for this campaign we created for eyewear brand @aceandtate in 2022, to launch their new collection of frames. We created the campaign with a small crew, in which we collaborated with our talented friend @maaike_canne to create custom painted backgrounds to make the sets look handmade and slightly surreal. Client @aceandtate Creative Concept, Direction & Production @from.form DOP @wouterverberkt Production assistent @zoeybenschop Painted backgrounds @maaike_canne Edit @isyoj & @from.form Assistent on set @jnsalcala Make-up & hair @minoumeijers Styling @Kellystaa Colorist @wietsevanbezooijen
2.3K 21 3 months ago
We’re enjoying our holiday on our most favorite island, Vlieland! 
A place close to our hearts and where we shot this series in 2016 for @itgwo festival as part of being Designers in Residence. We attached a small strip of foil on the edge of the mirrors to create a subtle effect of depth.
Now we're gonna pick some oysters. 🦪
We’re enjoying our holiday on our most favorite island, Vlieland! A place close to our hearts and where we shot this series in 2016 for @itgwo festival as part of being Designers in Residence. We attached a small strip of foil on the edge of the mirrors to create a subtle effect of depth. Now we're gonna pick some oysters. 🦪
802 18 6 months ago
Wow. Last night, we won a D&AD Pencil for our Amsterdam Museum Night campaign ✏️ @d_and_ad 

Back in 2012, during a visit to New York for the Vimeo Awards, the idea of starting a studio together was born. Since then, it has been a wild ride: from being in doubt to working with some amazing clients and trying to stay true to our signature. And yes, sometimes, we did fantasize about what it would be like to win a pencil. 

Winning a prestigious D&AD pencil feels very special. To us, the award celebrates outstanding work, and we feel truly honored to be a part of it. 

Now, 12 years later, we’re celebrating together back in NYC. What a ride!!!

A big thanks to the amazing team who we could not have done this without. We love you. Let’s celebrate soon!
@museumnacht.amsterdam @jordydenhaan @isyoj @beauzwart @minoumeijers ❤️

#dandad #dandadfestival24
Wow. Last night, we won a D&AD Pencil for our Amsterdam Museum Night campaign ✏️ @d_and_ad Back in 2012, during a visit to New York for the Vimeo Awards, the idea of starting a studio together was born. Since then, it has been a wild ride: from being in doubt to working with some amazing clients and trying to stay true to our signature. And yes, sometimes, we did fantasize about what it would be like to win a pencil. Winning a prestigious D&AD pencil feels very special. To us, the award celebrates outstanding work, and we feel truly honored to be a part of it. Now, 12 years later, we’re celebrating together back in NYC. What a ride!!! A big thanks to the amazing team who we could not have done this without. We love you. Let’s celebrate soon! @museumnacht.amsterdam @jordydenhaan @isyoj @beauzwart @minoumeijers ❤️ #dandad #dandadfestival24
1.8K 68 7 months ago