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Enter the Museum Night Multiverse! Our latest campaign we created for @museumnacht.amsterdam.
This Saturday, more than 70 museums will open their doors again for one night in Amsterdam. A night in which every museum door acts as a portal to another dimension. Join the journey on November 2nd!
Client: @museumnacht.amsterdam
Concept, design & production: @from.form
Music: @beauzwart
Make-up & hair: @minoumeijers
Styling: @janhorvi at @from.form
Talents: Lola, Yojia
Thanks to @isyoj
#museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
4.5K 83 2 months ago
DIT. DAT. DAAR. This Saturday more than 60 museums will open their doors again during @museumnacht.amsterdam. For the third year in a row, we designed the campaign for the iconic Amsterdam cultural event. This year, the campaign focuses on the event’s diversity using stickers & voice samples of DIT, DAT, DAAR (THIS, THAT, THERE). Come explore November 4th!
Client: @museumnacht.amsterdam@jordydenhaan
Concept, design & production: @from.form
Edit: @isyoj
Music: @beauzwart
MUAH: @minoumeijers
Talents: Faye, Milan & Isabel
Thanks to @dearhunter.shop
#museumnachtamsterdam #campaign #creativecampaign #flipbook #museumnacht #amsterdam #loops #ditdatdaar #animation #collage
Today, we are launching the second chapter in our series Thoughts From Form. In this chapter, we share our experiences on how we get started on an initial idea, the importance of sketching and forcing ourselves to take a step back when we’re stuck.
Thoughts From Form is an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired.
Edit, sound & animation: @isyoj
Music: Wetlands by Kaitlyn Aurelia Smith
35.9K 77 a month ago
With @from.form
Sometimes, when you’re looking at the work of From Form, it might feel like, unbeknownst to you, someone has slipped you into a time machine, and you’ve landed somewhere far back in the past. Each piece of their work feels touched by time, but that’s not to say that they lack a contemporary edge. In fact, it is a careful mix of the two. This stylistic signature comes from husband-and-wife duo Ashley Govers’ and Jurjen Versteeg’s love for all things olden and analogue. “Textures and patina are very important to us,” Versteeg tells us. “When we’re stuck in a design process, we force ourselves to go back to an analogue approach – print it, cut it, shift it, and glue it together.”
As a long-time fan of the studio, we couldn’t help but dive into From Form’s body of work, unspooling layers of their journey to understand why everything they bring to the table looks so darn delicious. The Co-founders invite us into their world as we slowly discover parts of their practice and process. Together, Govers and Versteeg take us back to the studio’s first days, trace their journey to show us where they are today, and also reveal the small rituals – like constantly feeding their creative selves and taking a day off every week to wander around town – that keep buffing their creativity.
Read the interview at our link in bio.
3 21 a month ago
Taking movement as our main starting point for the Museum Night campaign, Eadweard Muybridge wasn’t far away. His pioneering studies on human motion have captivated us, and his book has been a staple on our desk, waiting for the right project. Putting his images together in motion produced this kind of zoetrope effect, which we loved to use in the campaign. We did many tests in the studio trying to find the right pacing of movement.
Client: @museumnacht.amsterdam
Concept, design & production: @from.form
Music: @beauzwart
Make-up & hair: @minoumeijers
Styling: @janhorvi at @from.form
Talents: Lola, Yojia
Thanks to @isyoj
6.1K 32 a month ago
Tonight is @museumnacht.amsterdam! The night will kick off with a unique performance by @beauzwart, celebrating the musical journey of this year’s campaign, during the official opening at @wereldmuseum.amsterdam 19:00u.
This is our fourth collaboration with the incredibly talented @beauzwart for Amsterdam Museum Night. The creative process always revolves around experimentation and exploration in the studio. We were so thrilled with the musical loops Beau composed for the campaign that we released a limited-edition vinyl of the official campaign soundtrack. A total of 12 tracks were produced in Beau’s unique style, creating infinite musical journeys and wormholes 🌀
Listen to the full soundtrack on Spotify. The limited-edition vinyl will be for sale tonight during the official opening.
Client: @museumnacht.amsterdam
Concept, design & production: @from.form
Music: @beauzwart
Make-up & hair: @minoumeijers
Styling: @janhorvi at @from.form
Talents: Lola, Yojia
Thanks to @isyoj
#museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
3.9K 18 2 months ago
More portals & wormholes for @museumnacht.amsterdam – a visual study of moving through time and space.
After many trials and errors, we chose to shoot the portraits using stop-motion. We no longer needed to mount lights on drilling machines or use pre-programmed LED tubes in a live-action setup. Now, we could simply click and go every single frame.
Client: @museumnacht.amsterdam
Concept, design & production: @from.form
Music: @beauzwart
Make-up & hair: @minoumeijers
Styling: @janhorvi at @from.form
Talents: Lola, Yojia
Thanks to @isyoj
#museumnachtamsterdam #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
17.9K 81 2 months ago
Today, we’re excited to introduce Thoughts From Form — an ongoing series drawn from unused interviews, about what it means to us running a studio together, how we cultivate creativity, and what keeps us inspired.
In this first chapter, we explore the importance of fascinations and how they can become a gateway to creating authentic, personal work. Beautifully brought to life through archive, sound and editing by @isyoj.
Music: Photosynthese by H. Takahashi
20.2K 154 2 months ago
And before you know, summer has come to and end 🙁 It’s time to go back to work. Picking up our daily routines after the holidays formed the starting point for this campaign we created for eyewear brand @aceandtate in 2022, to launch their new collection of frames.
We created the campaign with a small crew, in which we collaborated with our talented friend @maaike_canne to create custom painted backgrounds to make the sets look handmade and slightly surreal.
Client @aceandtate
Creative Concept, Direction & Production @from.form
DOP @wouterverberkt
Production assistent @zoeybenschop
Painted backgrounds @maaike_canne
Edit @isyoj & @from.form
Assistent on set @jnsalcala
Make-up & hair @minoumeijers
Styling @Kellystaa
Colorist @wietsevanbezooijen
2.3K 21 3 months ago
We’re enjoying our holiday on our most favorite island, Vlieland!
A place close to our hearts and where we shot this series in 2016 for @itgwo festival as part of being Designers in Residence. We attached a small strip of foil on the edge of the mirrors to create a subtle effect of depth.
Now we're gonna pick some oysters. 🦪
802 18 6 months ago
Wow. Last night, we won a D&AD Pencil for our Amsterdam Museum Night campaign ✏️ @d_and_ad
Back in 2012, during a visit to New York for the Vimeo Awards, the idea of starting a studio together was born. Since then, it has been a wild ride: from being in doubt to working with some amazing clients and trying to stay true to our signature. And yes, sometimes, we did fantasize about what it would be like to win a pencil.
Winning a prestigious D&AD pencil feels very special. To us, the award celebrates outstanding work, and we feel truly honored to be a part of it.
Now, 12 years later, we’re celebrating together back in NYC. What a ride!!!
A big thanks to the amazing team who we could not have done this without. We love you. Let’s celebrate soon!
@museumnacht.amsterdam@jordydenhaan@isyoj@beauzwart@minoumeijers ❤️
#dandad #dandadfestival24