itboygregk

have we been here before

‘Cause I Ride For You, Charli 💚

“If you’re constantly chasing the latest, you’re going to be behind,” says Greg Krelenstein (@itboygregk). It’s a surprising sentiment from the industry insider who has always been on the cutting edge of the zeitgeist. He has no need to chase trends—he tends to set them. His visionary instincts have led him from the DJ collective The Misshapes, editorial direction at Starworks Groups, and in 2019 to cofounding global creative studio gk-ld. This episode allows a glimpse of the genuine excitement that fuels his collaborations, image-making, and sense for fresh talent, keeping him ahead of what’s contemporary. What he sees as truly of the moment is just taking a moment—to pause and get a sense of what feels right. Listen to the full episode at the link in bio. — Hosted by @chrimichael Produced by @shayanasadi Audio Post-Production by @sansxmerit Original Theme Music by @rellimpot and @chasepcoughlin of @theblacksoft Visual Design by @nernin and @grahamrprentice Words by Savannah Whitmer #WhatsContemporaryNow #GregKrelenstein

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💐 for Sinead 📸 @huyylluong