Our Brand Story:
The Heart of LUCKYNELLY
In 2012, after several years of working as a fashion designer, I decided to break free from the conventional path and create something deeply meaningful—a brand rooted in compassion, sustainability, and authenticity. The fashion industry often felt superficial, driven by fleeting trends and practices I couldn’t align with. My love for animals and unwavering belief that no life should suffer for beauty or style led me to establish LUCKYNELLY – BERLIN, a fashion label dedicated to using sustainable, cruelty-free materials.
The inspiration for the brand’s name and ethos comes from two very special beings who changed my life forever: my beloved dog Nelly and a rescued rabbit named Lucky.
The Story of Lucky and Nelly
Nelly, a sweet Bearded Collie, came into my life as a four-month-old puppy and quickly became my everything—my companion, confidant, and muse. About a year later, a chance encounter at a hardware store changed our lives. There, in a glass cage, sat a small, emaciated rabbit alongside a guinea pig. A sign read:
“Hello, I’m Lucky. Please take me with you quickly. I’m already six months old.”
I realized Lucky’s future looked bleak—he was no longer a sellable baby rabbit, and I feared what might happen next. Without hesitation, I brought him home. The moment I released him from his cardboard box, something magical happened. Lucky ran straight to Nelly, hiding under her for comfort. She gently licked his little ears, and from that moment on, they were inseparable—a bond that symbolized love, trust, and harmony.
…
#since2012 #luckynelly #brandstory #ourheart #ourstory #forefront #veganbusiness #love #animallover #theheartofluckynelly #pioneer #leader #sustainablefashion #vegan #veganbrand #luxurybrand #dogsofinstagram #doglover #rabbitsofinstagram #rabbitlove #beardedcollie #lionheadrabbit