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Carlo Rivetti in Tokyo: An Interview with the Stone Island Icon

You don’t need to be a fashion enthusiast to recognize the significance of Stone Island. Founded in 1982 by Massimo Osti, the brand  has become synonymous with technical innovation and cultural significance. From football fans to avant-garde fashion, the brand has cemented its place as one of the most influential in fashion history. Stone Island has always been a beacon of functional discovery, revered for pushing the limits of textile technology and design. Known for its experimental fabric treatments and dyeing techniques, the brand produces garments that are not only visually compelling but also incredibly practical. Under the current stewardship of Carlo Rivetti, who has maintained the brand’s commitment to innovation and quality. Rivetti has also expanded its global footprint, making it a staple in both streetwear and high fashion landscapes.  2 years after of celebrating its 40th anniversary, Stone Island is releasing an updated edition of Storia, a comprehensive guide to the brand’s illustrious history. Diving deeper than ever into the archives; by showcasing coveted pieces and lesser-known designs, Storia offers a rare glimpse into the creative processes that define Stone Island’s DNA. In addition, longtime collaborator @kentonioyamamoto directed Infinite Colours, a “docu-poem” offering a unique look into Stone Island’s ethos of transparency and innovation. The work explores the community at the brand’s headquarters in Ravarino, Italy, located in Emilia-Romagna’s industrial district.  Through intimate narratives from employees, it captures the journey from design conception, production fabric dyeing and final approval, reflecting the spirit of continual experimentation and craftsmanship central to Stone Island. We sat down with Rivetti to explore what makes Stone Island the gold standard of technical brands. From groundbreaking innovations to its enduring influence across subcultures, Rivetti reflected on the brand’s evolution and its role in shaping the past, present, and future of fashion. Interview @mrbianco Video @shirinpasqual / @peterobradovic words @joey.g123 / @tobeprecise

sabu x @madamwoo_tokyo ty everyone 🧚‍♂️

one for the books. I guess now I can post it, 🐈‍⬛? thanks everyone for this. moves in silence and no moves in silence

new Bianco Bianco studio bike. 1/1 @t_rexglobal ⚔️

welcome @saif.ud.deen to our showroom circle. Faith in the streets

Bianco Bianco for @nike We did not share about 95% of our current work as we redesigning the website and all CI of the creative studio (calling it creative studio now🦹🧙🏻‍♀️👸🏻👩🏻‍🔬). But this is a glimpse of where we heading and what we have been doing this year. More on @bianco_bianco_tokyo soon. There also is a video! Wait for our re design and don’t look at our website until the new one is out (will take some time). thank you at @ the whole team. 2025 in the making a @bianco_bianco_tokyo Production Creative directed by @martaespinosa__ & @anisheee_k Photographer @kizennn DOP @petterjensendop Producer & Casting @martaespinosa__ Producer Manager @fernaaaande Stylist @domsyn Hair Stylist @hayatemaeda
Make-up @yuka_hirac Models @ljqqjiaqi @1000n.n @tsubaki_yamamoriayaka

the master of nightmares. thank you a lot @ the whole @doverstreetmarketginza team for inviting me. Creating Memories

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daydreaming

🫂 @wwd_jp / (I chose the image) ✨