seroya

Introducing @retrofete Holiday 2025 Collection. Drawing inspiration from the influential style of the 1960’s, this collection invites you to the most exclusive black tie event in town. Step inside and discover New York society swans decorated in glittering gowns while sipping martinis, watching as the evening unfolds. Embodying timeless beauty and perpetual allure, this elusive set defines an unmistakable sophistication of the era. Photographer: @is.syed Videographer: @mynxiiwhite Creative Director: @seroya Assistant Creative Director: @jillianngeorgee Chief Merchandising Officer: @christineg7 Art Director: @monsgruen Assistant to Art Director: @alexamsaad Producer: @denviz Social Media: @woahnell Stylist: @scarymabel Hair Stylist: @brentlawler Makeup Artist: @marishten Thank you to: @musemodelsnyc @thelionsmgmt @loweandcoworldwide

@ser.o.ya Holiday 2025 Collection. Blending versatility with modern sophistication, this collection is designed to meet the season’s every demand. Expanding into cozy knits and statement outerwear these are pieces that will keep you comfortable and chic for the cold months ahead. SER.O.YA delivers the winter essentials you didn’t know you needed but won’t be able to live without. Photographer: @anderswallace Creative Director: @seroya VP of Merchandise: @corifrench Art Director: @monsgruen Assistant to Art Director: @alexamsaad Producer: @denviz Stylist: @zoegofman Makeup Artist: @marishten Hair Stylist: @brentlawler Thank you to: @elitenyc @loweandcoworldwide

@retrofete Holiday 2025 Collection. Photographer: @anderswallace Creative Director: @seroya Assistant Creative Director: @jillianngeorgee Chief Merchandising Officer: @christineg7 Art Director: @monsgruen Assistant to Art Director: @alexamsaad Producer: @denviz Assistant to Producer: @scarymabel Stylist: @krisyasker Hair Stylist: @brentlawler Makeup Artist: @marishten Thank you to: @elitenyc @thelionsmgmt @loweandcoworldwide

Outfits of the week @ser.o.ya

Thankful for what I have ❤️🙏 @retrofete @ser.o.ya @mint.newyork @vpr.creative Thank you all ❤️

Days in SoHo with my @itsmelmell

Market fit check

Miami sunset 🌅

All you need is a SMILE

Listen to your body #Miami

Smile and try @ser.o.ya

This outfit was my first concept of the FW24 collection- drawing inspiration from working women of the 80’s, specifically my mother. It’s amazing to see @beyonce wearing a look that means so much to me. Thank you to my incredible team for making this happen, and for making my vision come to life, and a huge thank you to @shionat 🤍