specialgroupaus

The #2 Creative Agency in Aus for 2022. 👏 We’re damn proud of all the work, all the people and all the effort that got us such a high slot on this Agency of the Year list.

🏆NETWORK OF THE YEAR & ACCOUNT TEAM OF THE YEAR 🥇11 X GOLD 🥈5 X SILVER 🥉9 X BRONZE The first time an independent agency has ever won 'Network of the Year' and we could not be prouder. Huge thank you to all of our amazing people, clients and production partners.

Burgers (like all foods) deserve better! That’s why Pepsi Max took to competitor turf on International Burger Day, to inform Australia they’re missing out on a whole lotta food flavour because of their unconscious cola choice. There were many signs along the way that this was going to be hard, but one brilliant sign that made it worth pursuing. Thanks to everyone involved for not only persevering in the face of adversity, but for making it fun. Food Tastes Better With Pepsi Max, and, because of the people below, the success of this cheeky little stunt tastes even sweeter. @pepsimaxaus @bigsyncmusic @rumblestudios @phdmediaaustralia

We are so proud of our people, partners and of course our amazing clients at @virginaustralia And thank you @d_and_ad for the recognition.

‘Crafted for Life’ is our newly launched brand platform for @rmwilliams. The work is a homage to the company’s world-famous boots that are handcrafted to stand the test of time in the outback. Produced in collaboration with @revolver.ws, the campaign leads with a cinematic film, telling the story of a rich and adventurous life lived by a man in his boots.

‘Bring on Wonderful’ The updated @virginaustralia brand mission marks a new chapter in its 22-year history. Over the last 12 months, we’ve partnered with Virgin Australia to start to transform what the experience of flying could and should feel like, to be an airline that not only continues to genuinely care - championing its people and that culture of service that has long drawn people to Virgin Australia - but to also be a brand that truly curates and innovates within the experience.

Introducing “Big Icon Energy” for @bondsaus. Bonds Icons is a new range of undies for today’s generation. This new campaign stars four modern icons unleashing their 🔥 Big Icon Energy 🔥

What a night at the #Effies2022 for the entire Special and Uber Eats teams. The GRAND EFFIE and a GOLD for Tonight, I’ll Be Eating… in long-term effects. A GOLD and a SILVER for Tonight, I’ll Be Eating… with The Grey Wiggle. Topped off with Uber winning ADVERTISER OF THE YEAR. 🎉 Proof that ruthless consistency and wholehearted commitment to culture-shaping creativity, brand-building and bravery really does reap long-term rewards. And as Uber APAC CMO Lucinda Barlow so eloquently put it last night, this commitment is even more critical in challenging times. This is a testament to the one-of-a-kind partnership Special and Uber Eats have forged together over five years. Five years of incredible bravery, five years of challenging each other to be better (in the best possible way), five years of laughter, tears, friendship, will-they-won’t-they talent negotiation nail-biters… and everything else in between. Truly, the most Special of partnerships. Huge thanks and congrats to everyone who's touched this epic rollercoaster of a campaign over the years, both here in Australia, and in taking the Tonight, I’ll be eating… platform across the world. From the OG brave client Georgie Jeffries who took a leap of faith with us backing an unconventional idea (again, and again, and again between 2017-2020), to the entire @ubereats_aus marketing team, led by the legendary Andy Morley, to Celia Garforth and Ally Doube for writing the papers, our special partners @mediacom_aunz @gluesociety and of course everyone here @specialgroupaus - THANK YOU AND CONGRATULATIONS!

Drum roll, please...🍗🍗 Our latest campaign has just launched, featuring Aussie drummer G Flip delivering an unconventional drum roll to celebrate the arrival of @kfcaustralia on @ubereats_aus.

We're super proud of our people, clients and partners for being named finalists in the B&T Awards in 17 categories across the Tasman!

Meanwhile in the Pepsi-verse... In collaboration with @gluesociety we've now transformed every Pepsi logo into a portal to an alternative universe called the Pepsi-verse. To explore it visit meanwhileinthepepsi-verse.com

A membership for shavings and guys who hate shirts?? Dannii Minogue, Tim Robards, Coco Jumbo and Neighbours legend Ian Smith feature in our latest campaign for Uber One.