tbwaraad

For the fourth time since 2018, @tbwa has been named @adweek’s Global Agency of the Year—and we couldn’t be prouder. Cheers to every TBWA pirate around the world! 🏴‍☠️✨

@tbwa is @adweek’s Agency of the Year 2024 - for the 4th time since 2018! 🏴‍☠️ We’re honored to be part of a collective that continues to push boundaries, challenge conventions, and deliver meaningful, culturally disruptive creativity that drives real growth. Here’s to all 11,000 pirates around the world! Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀 Find out more in the 🔗 in our bio.

🏴‍☠️ Disruption Alert! 🏴‍☠️ Sophisticated, elegant, and innovative - the All-New INFINITI QX80 seamlessly blends these features to deliver an exceptional driving experience. Our latest film for INFINITI (@infinitimiddleeast) captures the essence of this groundbreaking model, reinforcing the QX80’s position in the high-end automotive luxury market and marking a bold new chapter for the brand on a global scale. Congratulations to our client and Pirates for bringing this campaign to life! . . . #ExperienceExceptional #QX80 #INFINITIME #امتلك_التفوّق #إنفينيتي

Huge congratulations to Claudinia Harper (@claudinia_h) and Majida Tabch (@majidatabch) for leading our Talent Team to win the Best Talent Management Team award at the Campaign Agency of The Year Middle East! 🏆👏 This win celebrates their people-first, results-driven approach to HR, redefining culture, driving innovation, and making TBWA\RAAD a best workplace where talent thrives. Here’s to many more! . . . @campaignmiddleeast #AOTYME2024 #Awards #MENA #AgencyOfTheYear #CampaignME #TBWA

We're excited to announce that, our Regional President of Digital & Innovation for CEE, Middle East, and Africa, Noah Khan (@noahkhan), will be joining the @clioawards Digital/Mobile & Experience/Activation Jury. The Clios celebrate bold work that pushes the advertising industry forward, inspires fresh ideas, and fosters meaningful connections within the creative community. We’re eager to see the innovative entries Noah will help recognize as they shape the future of our industry! . . . #ClioAwards #CreativeExcellence #FutureOfCreativity #TBWA

#DisruptiveMinds 🏴‍☠️ Our Managing Director for Nissan United, @wassim.abisalloum, took the stage at CTV Ad Days MENA by Dataxis, sharing bold insights on innovation in advertising! From the viral CGI Out-of-Home for Nissan Middle East to the global launch of “Feel Patrol”, Wassim highlighted the power of storytelling, cultural relevance, and data-driven strategies. He also shared how the Nissan United team uses AI, Dynamic Creative Optimization (DCO), and collaboration to deliver impactful, innovative campaigns. Thank you, Wassim and @dataxisresearch, for an inspiring session! . . . #CTVAdDaysMENA #advertising #marketing #creativity #innovation #data

Join us in welcoming Muriel Lechaczynski as our new Chief Growth Officer at TBWA\RAAD! With a wealth of global experience—gained from her previous roles as Managing Director at TBWA\Shanghai and as the Global Brand Lead for Philips at TBWA\Neboko—Muriel brings a proven track record of driving transformative growth. We’re excited to see her unlock new opportunities and help define the next era of innovation and success for our clients across the Middle East. Stay tuned for an exciting new chapter!

Should brands in Saudi Arabia partner with local or global agencies? Dan Leach (@danleach), our Managing Director in Saudi Arabia, stepped into Campaign Middle East’s “boxing match” for a battle of perspectives at the Athar Festival of Creativity (@atharfestival.sa). Representing global agencies, he highlighted their unique strengths and competitive advantages. Dan emphasized TBWA\RAAD’s Saudi-first approach and the importance of blending local insights with global expertise to achieve impactful business results that align with Vision 2030. Find out who landed the winning argument in the 🔗 in our bio. . . . #Disruption #DisruptiveMinds #DisruptiveThinking #TBWARAAD #Vision2030 #SaudiArabia #TBWA #CampaignME

Happy 53rd Union Day, UAE! 🇦🇪 May the bonds of unity continue to strengthen and inspire us all. #عيد_الاتحاد #الإمارات53 #EidAlEtihad #UAE53

Last night was nothing short of extraordinary! ✨ We were honored at Fast Company Middle East’s awards ceremony as one of the Most Innovative Companies in the Middle East for the third consecutive year, with a double win in the Advertising and Workplace categories. This ongoing recognition highlights our unwavering commitment to Disruption® and innovation—not just in transforming our clients’ businesses, but also in fostering an empowering workplace where creativity and growth thrive. By nurturing our team and creating an environment where they can excel, we’ve unlocked the true key to success. A heartfelt thank you to our incredible team for their relentless drive and passion, and to our visionary clients for their trust and collaboration. Together, we’re rewriting the rules of what’s possible! 🏴‍☠️ Pictured here are our Managing Director, Joe Lahham, and our Director of People, Claudinia Harper, proudly accepting the awards on behalf of our exceptional team. @fastcompanyme #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #Disruption #TBWA

Thrilled to announce that TBWA\RAAD has been named one of the Middle East’s Most Innovative Companies for the third consecutive year by Fast Company Middle East! 🎉 This year, we achieved a double win by being recognized in both the Advertising and Workplace categories. This remarkable achievement reflects our team’s relentless pursuit of creativity and innovation—driving transformative growth for our clients and fostering an empowering workplace culture. A heartfelt thank you to our amazing pirates, clients, and partners who have been with us on this incredible journey. Together, we’re redefining the future of brand experiences and workplace excellence through Disruption®. 🏴‍☠️ @fastcompanyme #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #DisruptingNow #Tbwa

Sharing some unforgettable moments from the TikTok Awards night! 🎉 Our team of Pirates, accompanied by our incredible clients, took the stage to collect a host of trophies and celebrate success, hard work, collaboration, and boundless creativity. A massive shoutout to these incredible Pirates whose innovative ideas and relentless dedication made these wins possible. 🏴‍☠️ A big thank you to all our clients for being with us on this amazing journey! #TikTokAdAwards #Social #Digital #Creativity #TikTokFirst #Tbwa #DisruptingNow @tiktokforbusiness.mena