via_atelier.cc

Merry Christmas London… Announcing the VIA Criterium part of the londoncyclefestival 20-22 June 2025. DM us for more information and how to get involved in next years event. Racing sign up on @britishcycling will open in the Spring. In the meantime time have a wonderful Christmas, Happy New Year and see you on the road…

The Van Rysel RCR Pro in Midnight Flow, has been designed and tested by aerodynamicists to give riders the perfect combination of pure performance and comfort. Kitted out with SRAM Force AXS and Zipp 404 Firecrest wheels it’s the perfect balance of price and performance.

Our friends at Pegoretti have once again teamed up with artisanal bakery Olivieri 1882 to produce their Ciavete inspired Panettone. We’ve just received a shipment direct from the bakery in Vicenza along with their award winning classic Panettone. We have a limited number of both available for sale in store. Drop us a DM if you’d like to reserve one.

Circa Editions will be joining us for an evening of stories in praise of the mountains. We will be joined by David Millar who will be sharing stories from the mountains and his love of books. Also joining will be two of the contributors from edition one. Michael Blann will talk about shooting in the “Shoulder Season”, and Chris McClean will talk about his experience capturing some of the most extreme endurance rides in the world. Please join us for an informal and lively discussion, with lots of opportunity to meet and talk in-person. There will be a limited number of editions for sale on the evening, and available for signing. We hope to see you there.

The VIA gift card is available in store, if you’re undecided what to buy your loved ones this Christmas. You can choose from £25/£50/£100 alternatively we can create bespoke cards if you’re looking to gift a bike, or a full service to the cyclist in your life…

Still time to source the ultimate Christmas present for the cyclist in your life, even if that’s you. We have a wide range of the latest kit, from the world’s best brands, from winter jerseys and jackets to thermal socks and overshoes. If you’re undecided we have our freshly minted VIA gift cards that can be used for a full service in our workshop or coffee and cakes from the café. Or maybe it’s a new bike for 2025..? Pictured, the .1R from Aston Martin and J. Laverack

T.K.O. AW23 collection launches today and we have the full range available in store. T.K.O. is the signature label designed by Karl-Oskar-Olsen the creative force behind PAS Normal Studios.

We’re excited to announce the VIA Sale Event, with up to 50% off brands including QUOC and Pas Normal Studios. From 08:00-20:00 on Friday the 29th of November we’ll have a selection of shoes and clothing on sale, available while stocks last.

Kurt and Emanuel from Jaegher Cycles stopped by for the weekends festivities and bought their FL-X Ascender Phoenix. We discussed 3D printed stainless steel lugs and custom paint and made a plan for the new year and a more permanent home at VIA. The pair then dashed across the channel to Ghent to catch the final night of racing at Ghent 6. If you’d like to find out a bit more about the brand and to be come a custodian of one of these incredible hand built bikes drop us a DM or an email and we’d be more than happy to discuss making this possible over a coffee…

We’re still coming down after a packed week of events. We kicked the week off with our weekly Wednesday laps followed by a visit from @hexis.live @styrkr.uk @q36.5 and @linkmyride on Thursday @van_rysel @trashmile.cycleclub and @edvaldbh on Friday morning, thanks @nickfrendo then @kimberly_cadzow and @benhealy._ dropped by for coffee and cake and finishing Friday with an Open House party late into the night. Saturday we were joined by Alex and Annalise from @sartoriaciclistica for our weekly shop ride and @jaegher_cycles dropped by from Ghent…

We’re thrilled to announce that Ben Healy and Kim Cadzow will be joining us Friday 15 November for coffee, cake and a chat about racing for EF and their hopes and dreams for the 2025 season. They’ll be at VIA from 11:30, so join us for an informal chat before they hot foot it across town for @rouleurlive at the Truman Brewery. You can quiz them about the aero gains from the latest POC and Rapha kit and their experience racing the LAB 71 from Cannondale…

BIG NEWS! We are excited to announce the opening of our first shop-in-shop in Europe at @via_atelier.cc in London 🇬🇧 🎉 ! Starting this weekend, you can explore our FW 24/25 collection and an exclusive special kit in collaboration with Via Atelier. Get ready for an action-packed weekend: don’t miss the rides and events coinciding with @rouleurlive ! Join us for an unforgettable party on Friday Nov. 15th evening starting at 5 PM, and a ride with Sartoria Ciclistica on Saturday 16 at 10am morning. Are you ready to ride in style? We can’t wait to share this adventure with you! 🎥 @__andrea_mazzarella__ Thanks to @aeroclubcomo for the flight! ✈️ #SartoriaCiclistica #ViaAtelier #CyclingStyle #RouleurLive #RideWithUs #london #cyclinglondon #seeyouthere #cyclinglife