It was a complete honor to be part of #UNGA last week and moderate a panel at the SDG Media Zone about how the fashion and beauty industries can reject greenwashing and rewrite narratives around aspiration and consumption. Make no mistake: These are industries that have done our planet few favors – and the fashion industry is not on track to meet its sustainability targets. But they’re also industries that are pretty damn brilliant at telling beautiful, compelling stories that inspire and influence. Thank you to storyteller and activist @aditimayer, Aileen Lerch of @allbirds, the UN Environmental Program’s Isabella Marras, and virtual guest @ambervalletta for joining this conversation. If you are in any way a part of the marketing or media machines that surround the fashion and beauty industries, I highly recommend getting familiar with UNEP’s Sustainable Fashion Communication Playbook, as well as @allure’s own pledge on our sustainability reporting (aka Why We Will Never Parrot Marketingspeak on “Recylable” or “Refillable” or “Zero-Waste” Beauty.) As @minipetro of @goodenergystory said to me not long ago in a conversation about the climate crisis: If scary statistics were going to save us, we would’ve fixed this shit long ago. Statistics, no matter how bleak, don’t spark transformation. Stories do.