The @allure team kissed a lot of snakes (did I get that one right?) over the last year to whittle the massive, overwhelming, what-do-I-choose beauty market down to the 357 products that actually do what they say they’ll do—and do it better than the rest. Go to allure.com to read about every last winner—and, this year, actually watch us test the products. It’s a tough job but you know what they say. 🐍👑 #allurebestofbeauty Model Shoot: Photographer: @lucieroxxx Fashion stylist: @jaimekaywaxman Hair: @tomojidai Makeup: @michaelabosch Manicure: @naominailsnyc Set design: @wayoutstudioco On Set Production: @insidetheglow Models: @sherryramsayshi @simonakust Video: @gc.nyc_girlcrew Still Life Shoot: Photographer: @adam.friedlander Set Designer: @jenna_tedesco