Ashley Tisdale’s Being Frenshe is entering into hair care. Since launching @BeingFrenshe in 2022, Tisdale has gone viral several times over with creators on social media posting videos “for her eyes only” to rave about formulas and scents. At the time of launch, industry sources estimated the brand would reach $20 million its first year; now, it’s on track to do $100 million in 2025. With this buzz, which Tisdale said came as a surprise, the actress and entrepreneur who was diagnosed with alopecia in her 20s, is launching her own collection of “hair wellness” products. Get all the details at WWD.com and at the link in bio. Report: @em.burnss