BeingFrenshe

Ashley Tisdale’s Being Frenshe is entering into hair care. Since launching @BeingFrenshe in 2022, Tisdale has gone viral several times over with creators on social media posting videos “for her eyes only” to rave about formulas and scents. At the time of launch, industry sources estimated the brand would reach $20 million its first year; now, it’s on track to do $100 million in 2025. With this buzz, which Tisdale said came as a surprise, the actress and entrepreneur who was diagnosed with alopecia in her 20s, is launching her own collection of “hair wellness” products. Get all the details at WWD.com and at the link in bio. Report: @em.burnss

Hair wellness is here 💆‍♀️🤍🍯 Since launching @beingfrenshe, you’ve shown so much love for our body care and scents — and now, we’re bringing that same intention to hair care. This line was born out of my personal hair journey and my commitment to scalp health. I’m so proud to share these clean, mood-driven products with you! Hair care is self-care, and you deserve that ritual. Launching at the end of the year exclusively at @target

We like our coffee with a little mood-boost ☕✨ Our new, limited-edition Mood-Boosting Scent Discovery Set includes discovery-sized sprays of seven Being Frenshe fragrances—including Moon Milk and a preview of two scents launching in 2025. Available for a limited time @target

✨ LAST CHANCE ✨ We’ve teamed up with our friends @oliveandjune, @humnutrition and @loopsbeauty to gift 5 lucky winners the ULTIMATE self-care basket. Head over to our pinned post to enter. Entries will close at 11:59 PM PST on 12/13 Good luck! 🫶

The perfect pairing: cookies with a side of Moon Milk 🍪 Available for a limited time at @target

Even cozier with friends ☕🌙🤎 Our limited edition Warmth & Gratitude ritual and our NEW Mood-Boosting Scent Discovery Set is the perfect gift for you and your bestie. Available for a limited time @target

the reviews are in for Moon Milk ☕🌙🤎

Treat yourself to our limited-edition Warmth & Gratitude ritual. Moon Milk wraps you in notes of cinnamon bark, vanilla, and warm oat milk and is our go-to for this holiday season. Find the ritual alongside our NEW limited-edition Mood-Boosting Scent Discovery Set—a deluxe collection of 7 signature scents, including Moon Milk and a sneak peack at two of our 2025 scents. Available for a limited time at @target 🤎

Grateful for cozy moments and hydrated skin ✨ Our Milky Body Lotion is available now in our limited-edition Moon Milk scent – just in time for the holidays. Exclusively @target

Essentials ft. our Cashmere Vanilla EDP 🧸🤍

Feeling warm, cozy & grateful 🤎 Our newest mood-boosting scent Moon Milk is available @target for a limited time only.

One gift, seven ways to say "I'm thinking of you." Our limited-edition Mood-Boosting Scent Discovery Set includes a fragrance wardrobe of four fan-fave Being Frenshe scents, plus Moon Milk and a preview of two 2025 scents. Available exclusively @target 🎁