britishstandardtype.xyz

EXTRALESS—A Closer Look. Zooming in, the EXTRALESS typeface reflects a balance of precision and flexibility, delivering clarity, functional beauty, and technological adaptability. It merges geometric precision with subtle humanist gestures, combining clean, low-contrast forms with micro-details. This juxtaposition creates a typographic language that is ascetic, yet utilitarian—a reflection of EXTRALESS’s philosophy: eliminating excess to focus on quality, fundamentals, and shared humanity. Conceptually, the typeface embodies:
I. Standardisation—clarity and consistency across diverse applications.
II. Modernist pragmatism—functional elegance, aligning with “less is more.”
III. Technological innovation—variable font technology adapts seamlessly to web, packaging, cultural projects, and labeling. A typographic vernacular that amplifies EXTRALESS’s mission to redefine corporate values through culture and design. —— 
Typeface: EXTRALESS
Additional: Logotype & Monogram Engineering Commissioner: EXTRALESS
Designed in collaboration with: OK-RM Features: Fully Variable, Latin-A Encoded, Geometric Sans Serif With thanks to
@extraless 
@okrm_london —— 
📸 c/o OK-RM / EXTRALESS
📲 Discover more at www.britishstandardtype.xyz/services
🔗 View the case study via bio #TypeDesign #CustomType #Typeface #TypographyLovers #TypeSpecimen #VariableFont #GraphicDesignCommunity #BrandingDesign #VisualIdentity #DesignDetails #ModernTypography #SansSerif #FontDesign #TypeMatters #DesignProcess #TypographyInUse #CreativeDirection #BritishStandardType #OKRM

EXTRALESS /ˈekstrəles/: (adj.) Characterised by an ascetic and essential approach. (vb.) To eliminate unnecessary elements, focusing on quality and fundamentals. (n.) A philosophy centred on the rejection of excess. A new corporate vernacular. —— British Standard Type worked in close collaboration with OK-RM to create a custom typeface for EXTRALESS. EXTRALESS is a contemporary clothing brand with a philosophy rooted in eliminating excess, focusing on quality, fundamentals, and shared humanity. Based in Japan, EXTRALESS embodies the ethos of “less is more” across its products, communications, and cultural contributions.

With thanks to
@extraless
@badefuture
@future.tokunbo @okrm_london @rmofokrm @barnaby.m5

——
 📸 c/o OK-RM / EXTRALESS
📲 Discover more at www.britishstandardtype.xyz/services 
🔗 View the case study via bio

#BST #DesignFeed #BritishStandardType #TypeDesign #Typography #ContemporaryType #CustomType #Font

🔎 Zooming in on #BSTSpyre & #BSTSpyreEpoch 🔥 
 Sturdy serifs, balanced cap widths a generous x-height and a unique italic partner—Spyre embodies a robust text style. Heightened contrast, pointed and splayed serifs, traditional cap widths, a lower x-height and its own unique italic partner—Spyre Epoch challenges modern norms. Perfect for digital and analogue mediums, the Spyre collection combines elegance and impact with forward-thinking design principles, bridging the gap between the past and the future. 🌀Designed by @nblett with Haakon Spencer and Matthew Fenton of British Standard Type. 🎮Campaign CGI by @charlie__jeffries 🔥 — Discover more at www.britishstandardtype.xyz (Link in bio)
Email us for trial versions 📩 Don’t be shy, say hello 👋
 #Typography #BritishStandardType #TypeDesign #ContemporaryType #GraphicDesign #DesignEveryday #TypeInspiration #ContemporaryType

🔥#FontsInUse by @regularpractice for The World of Tim Burton at the Design Museum. Featuring an extra pointy custom version of #BSTSpyreEpoch. 

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The BST Spyre collection by @nblett is available from www.britishstandardtype.xyz
Email us for trial versions 📩 
📸 c/o Regular Practice 

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#TypeDesign #CustomFont #Typography #CustomType #BritishStandardType #TheDesignMuseum #BSTSpyre #TimBurton #ExhbitionDesign

With @britishstandardtype.xyz⁠ ⁠ British Standard Type is the digital foundry from Haakon Spencer and Matthew Fenton – the design duo that’s well-renowned as the founders of the eponymous London-based studio Spencer Fenton. We had the pleasure of interviewing them back in 2021, fresh off the back of BST’s official launch, delving into their ethos and ambitious plans for the future. But at the time, their retail typefaces were only a topic of conversation, with their beautiful custom typefaces for a host of clients acting as the centrepiece of the conversation. Now, three years later, BST has a thriving catalogue of four commercially available fonts, from the Wim Crouwel-inspired Bazaine to the Jack Niblett-designed Spyre. As a result, it felt like the perfect time to catch up. What’s changed? What’s the same? And what’s next?⁠ ⁠ Read the interview at our link in bio.

📁 Reference material and the catalyst visual provided by Yinka: The essence of Yinka Sans captured in the letter Y—a dance between rounded and straight forms. #YinkaSans #TypeInspiration #BritishStandardType #YinkaIlori #TypeDesign

🎨Yinka Sans in action! ✨ Yinka Sans will be deployed across Yinka’s multidisciplinary practise. It’s early days, but we’re excited to see where Yinka takes it ❤️‍🔥 All objects and artworks c/o🌹@yinka_ilori To continue reading about the project, check the link in our bio c/o @itsnicethat ’Joy in type form: British Standard Type designs a custom typeface for Yinka Ilori’🔥 #TypographyInUse #YinkaSans #DesignFeed #YinkaIloriArt #BritishStandardType #DesignThatInspires #YinkaIlori #CustomType

🔥 Zooming in on Yinka Sans: Exploring Ultra☀️ and Shadow🌙 — two bold cuts inspired by Yinka Ilori’s dynamic design philosophy. This typeface blends rounded and square contrasts, symbolising inclusivity and joy. The result is both unorthodox and jubilant, celebrating diversity through form. Email us for more information about custom services 📩 info@britishstandardtype.xyz
📲 Discover more at www.britishstandardtype.xyz/services 
More links in our bio 🔗 #TypeMatters #CustomType #Typeface #YinkaSans #TypographicJoy #BritishStandardType #TypeSpecimen #TypeInspiration

🚨 British Standard Type had the pleasure of collaborating with the master optimist and bringer of joy, artist and designer Yinka Ilori MBE 🌈 Yinka Sans is a vibrant ode to joy, in two cuts: Yinka Sans Ultra and Yinka Sans Shadow. More to Follow … 🌹 Thanks must go to @yinka_ilori and his amazing team @klarazepp and @ryan_srgnt To continue reading about the project, check the link in our bio c/o @itsnicethat ’Joy in type form: British Standard Type designs a custom typeface for Yinka Ilori’🔥 #TypeDesign #CustomFont #Typography #CustomType #BritishStandardType #ItsNiceThat #YinkaIlori #Fonts

❤️‍🔥 Last one of #BSTSpyre 😱

A rundown of Spyre Epoch’s opentype and design features.
 Modern Cap widths High x-height Subtle contrast
Rigorous serifs

More?

14° Italics 

More?

Stylistic Set 01 — Pointed Terminals 
Stylistic Set 02 — Reverse Contrast Stylistic Set 03 — Trajan P
Stylistic Set 04 — Compact Q Stylistic Set 05 — Serifed 2 3

🔥
 ——-
 🌀Designed by @nblett with Haakon Spencer and Matthew Fenton of British Standard Type. 🎮Campaign CGI by @charlie__jeffries Email us for trial versions and custom services information 📩 info@britishstandardtype.xyz
📲 Discover more at www.britishstandardtype.xyz/services 
More links in our bio 🔗

#BSTSpyreEpoch #DesignFeed #BritishStandardType #TypeDesign #Typography #ContemporaryType

🌐 BST Bazaine family extensions nearly ready to ship 🔥

✅ Italics
✅ Monospace

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Come by, say hi! 🖖
📲 Discover more at www.britishstandardtype.xyz/services (Link in bio)
Email us for trial versions and custom services information 📩 

——-

#BST #BritishStandardType #DesignProcess #Typography #DesignFeed #ContemporaryType #GraphicDesign #TypeDesign #Monospace

🔥 One for the real type nerds (us included!) 🖖 and to round off our Spyre showcase—a rundown of Spyre’s opentype and design features.
 Stylistic Set 01 — Pointed Terminals Stylistic Set 02 — Reverse Contrast Stylistic Set 03 — Trajan P Stylistic Set 04 — Compact Q Stylistic Set 05 — Serifed 2 3
 More?
 Modern cap widths High x-height Subtle contrast Rigorous serifs More? 14° Italics 🔥
 — 🌀 Designed by @nblett with Haakon Spencer and Matthew Fenton of British Standard Type. 🎮 Campaign CGI by @charlie__jeffries 

📲 Discover more at www.britishstandardtype.xyz/services (Link in bio)
Email us for trial versions and custom services information 📩 

#TypeGang #BritishStandardType #DesignProcess #Typography #DesignFeed #ContemporaryType #TypeCollect #TypeMatters #TypeInspiration #BSTSpyre #BSTSpyreEpoch