Reimagining the corporation for a new generation means accepting and embracing the idea that profit can no longer be the sole motivator for business. By adopting the logic of “Futurethought,” culture, community, and ecology must be recognised as integral, albeit often silent, partners that are crucial stakeholders in a company’s future success.
To explore and embody this shift, EXTRALESS and OK-RM have merged minds in an ongoing collaboration. This partnership delves into the harmonies, contrasts, and potential of what it means to pursue a truly collective project.
The first major output, Report 01, is a performance piece structured in three acts, each composed of three movements. These movements draw inspiration from the EXTRALESS manifesto, focusing on three key themes: “Noticeably Normal,” “Shared Humanity,” and “Autonomy of the Self.”
Performed by Edwin Louis
@edwinlouisfilm , Zahra Van Nguyen
@zahravannguy3n , and Yiling Zhao
@yiling_zhao , with movement direction by Lewis Walker
@lewiswalker_x , the acts are accompanied by unique scores from EXTRALESS co-founder Tokunbo Fatona
@future.tokunbo . The musical scores, set design, and choreography are based on the geometry of the EXTRALESS symbol, aiming to create a cohesion that transcends logic. The performance is captured by an intricate system, oscillating between subjective and objective views, operated by Joseph Reddy
@josephliamreddy , Anna-Lena Krause
@anna.lena.krause , and their crew.
The garments, also known as ‘Softwear and Lifetools’, are designed by badé and Tokunbo Fatona, with styling by Gerry O’Kane
@gerryroryokane , and hair and makeup by Takuya Uchiyama
@takuyauchiyama1128 .
Special thanks to
@okrm_london (Rory McGrath, Oliver Knight, and their team: Barnaby Mills
@barnaby.m5 , Anna-Lena Krause, and Harri Welch
@harrietruby_ ).
次世代の企業を再構築するということは、利益がもはやビジネスの唯一の動機となり得ないという考えを受け入れ、さらにそれを積極的に受け入れることを意味します。「Futurethought(未来志向)」の論理を採用することで、文化、コミュニティ、そして生態系が、会社の将来の成功において重要な利害関係者であることが認識されなければなりません。
この変革を探求し、具現化するために、EXTRALESS と OK-RM は、継続的なコラボレーションの中で心を一つにしました。このパートナーシップは、真に集合的なプロジェクトを追求することが何を意味するのか、その調和、対比、そして可能性を掘り下げています。