NEW
☝️ ONE SHOT for
@jeffstaple 👀
If you give us the opportunity to shut down Mercer Street, fly a TechnoCrane, invite a ton of friends and pull off the coordination of a seamless one shot, we're there 🤝
Daniel Navetta directed this new work for frequent collaborator Jeff Staple and the Reed Art Department crew. Shot by Taylor McIntosh, the campaign is part of a rollout to announce the new Staple flagship store in NYC at the iconic 21 Mercer storefront.
Congrats to the Staple team on the new spot.
See more from us at byt.nyc and stay on the look out for more new work sooooon!
CLIENT: REED ART DEPARTMENT / STAPLE
DIRECTOR: Daniel Navetta
@daniel.navetta_wip
DP & PHOTOGRAPHER: Taylor McIntosh
@Taylorcmcintosh
LINE PRODUCER: Conrad Lenski
@conradlenski
1st AD: Phil Hysmith
1st AC: Arjun Bajaj
1st AC: Lucy Moloney
CRANE:
@cinerigs
DIGITECH: Tim Buol
@T_Buol
PHOTO ASST: Connor Williams
GAFFER: Tyler Mielke
KEY GRIP: Vincent Carlson
PROP ASST: Zacharie Adams
MUA: Penelope Sierra
PA: Chad Douglas, Onyx Mussa, Bree Andruzzi
LOCATIONS: Tommy South, Jeff Benegar
PARKING: Hector Deluna
POST:
@BYT.NYC
EDIT/SOUND DESIGN: Gabe Darling
@gabe_darling
COLOR: Nicke Cantarelli
@nickecantaerlli
DESIGN:
@reedartdepartment
BYT EXECUTIVE PRODUCER: Chelsea Greenwood
BYT HEAD OF PRODUCTION: Steve Cozzarelli
BYT SR. PRODUCER: Lucas Carpenter
Special thanks to The Mayor’s Office of Film, Theater and Broadcasting
Made by
@byt.nyc on Mercer St, NYC