dez.collective

POV | POWERHOUSE TEAM When I started as an entrepreneur, I was relentless. I took on everything—every decision, every detail, every event. My drive was unstoppable, and I worked 60+ hours a week to make it all happen. But here’s the truth: no matter how determined you are, trying to do it all isn’t the path to greatness—it’s the fast track to burnout. I realized if I wanted to build something extraordinary, I couldn’t do it alone. I needed a team. Building a team is not easy, and it doesn’t happen overnight. It takes vision, grit, and patience to find people who bring fresh ideas, unique strengths, and who share your hunger for growth. But here’s the game-changing truth: when you empower others to rise, your business reaches heights you could never achieve alone. As a founder, every move you make creates opportunities—not just for your business, but for the people who believe in your mission. When your team grows, so do you. When they win, you win. That’s the kind of synergy that fuels lasting success. Today, I’m beyond grateful for the powerhouse team behind DEZ Collective. Together, we’re building something bigger than any one person could achieve. Growing as a team isn’t just better—it’s transformative. This is what scaling greatness looks like, and we’re just getting started. 📸 @mariahgalecreative

Thrilled to share that we’ve been featured in BRIDES, the #1 wedding magazine! 🎉 @brides HUGE THANK YOU to @designedbydelsie team for including us in their design and vision! Being recognized by such a prestigious publication is a true honor and testament to the passion and dedication that goes into helping our clients create unforgettable moments. Thank you to our amazing clients, supporters, and team for making this journey possible! Here’s to inspiring more dream weddings! 💍✨ #BRIDES #weddinginspo #grateful #dreamcometrue” K+ C Berkshire Wedding Planning, Design, and Production: @designedbydelsie Venue: @thekembleberkshires Photography: @saciamatthews Cinemaphotography: @trophywivesco Tent and Flooring: @classicaltents Tabletop and Chair Rentals: @peakeventservices Lighting and Draping : @drapeartdesigns Floral Design: @petalandwren Fine Furnishings: @dez.collective Fine Stationery: @polkpaper Wedding Caterer: @thecateredaffair Wedding Cake: @oakleafcakes Private Chefs: @distinguish_catering Estate Floral provider: @loveinbloom.ma Transportation: @biancoslimousine Quartet: @nebulous_quartet DJ: @djchrisroxx Bartending: @thebeermobile Restrooms: @aroyalflushinc

Juliana’s Night At The MFA ✨✨✨✨ 50TH Birthday Celebration Planning, Design, and Production: @designedbydelsie Venue: @mfaboston Photography: @tatianablancophotography Catering: @restaurant_associates Cinemaphotography: @dakadavid_ Violinists: @candi_theviolinist , @fabmvsic @audreyrosario Rentals: @peakeventservices Violinist Costume: @wemakepretend Lighting and Draping: @frostboston Fine Furnishings + Rentals: @dez.collective Photobooth: @glowboothusa Ice Sculpture: @brillianticesculpture Custom Wrapping: @fantasydancefloors Floral Design: @forevermarkflowers Fine Stationery: @polkpaper Celebration Cake: @bakesushabake Transportation: rockstar_limo DJ: @dj_valentina Band: @full_house_entertainment Belly Dancer: @celiadances African Drummers: @sidymaigamusic Irish Step Dancers: @aswchoreography Live Painter: @tiffanyartwork

Meet Juliana Hernandez and her dynamic team in the Boston Man Magazine Runway issue—a Name to Know in the world of business and beyond. As the founder and CEO of Dez Collective, Juliana opens up about her unwavering commitment to building a family legacy, the invaluable role her team plays in her success, and the importance of nurturing meaningful relationships to grow and thrive. With big plans on the horizon, Juliana gives readers a glimpse of what’s to come in 2025 as she continues to elevate her business, inspire her community, and pave the way for future generations. Don’t miss this feature on a powerhouse leader who’s redefining success!

Yesterday was an absolutely unforgettable experience, as Emma and Paxton celebrated their love in the most extraordinary way with their closest friends and family. Their wedding took place at the stunning Museum of Science @museumofscience which served as the perfect backdrop for their special day. The coordination and design of the entire event were nothing short of impeccable, and this achievement wouldn’t have been possible without the incredible efforts of @29pine. From the seamless behind-the-scenes planning to the flawless execution, every detail was thoughtfully crafted to ensure the day went off without a hitch. The dedication and expertise that went into bringing Emma and Paxton’s vision to life truly made this celebration one for the books. Vendor Team Planning and design @29pine Lighting and draping @portlighting Florals @jngeventconsulting Photographer @jemerlingweddings Furniture/rentals @dez.collective Rentals @peakeventservices Chargers/speciality lilens @lolavalentinadesigns Catering @max_at_mos @maxultimatefood Venue @mosevents @museumofscience Content creator @carolinecarletonsocials Ceremony Music @musicmanage Dinner music @richdimare Dj @bynxmusic AV @ice9productions Liquid nitrogen @wiches_icecream Cotton candy @lepetitpouf Dance floor @creativeeventservices Glam @daniwagenerbeauty Transportation rockstar_limo

ROMANTIC WEDDING AT FAIRMONT COPLEY PLAZA 🤍🤍🤍 Feature Product: Gold Cake Table | White Acrylic Sweetheart Table | Custom Athens White Wall | Pope Sofa ✨✨✨ Planner: @jpeventsanddesign Videography: @luxorweddingfilms Floor Wrap: @gotoshout Groom Suit: @suitsupply Custom Bridal Gown: @karensabagofficial Robe Designer: @mauchio_kutz Stationery: @boxedweddinginvitations Rentals: @dez.collective Photography: @lindamcqueenphotography Venue: @fairmontcopley

ROMANTIC WEDDING AT FAIRMONT COPLEY PLAZA 🤍🤍🤍 Feature Product: French Gold Lux Dining Chairs + Gold Lux Dining Table ✨ Planner: @jpeventsanddesign Videography: @luxorweddingfilms Floor Wrap: @gotoshout Groom Suit: @suitsupply Custom Bridal Gown: @karensabagofficial Robe Designer: @mauchio_kutz Stationery: @boxedweddinginvitations Rentals: @dez.collective Photography: @lindamcqueenphotography Venue: @fairmontcopley

How do you make a brand unforgettable? Join us at #FFFCON2024 for The Art of Branding: Turning Your Story into a Movement, led by the incredible trio: Juliana Hernandez @iamjulianadez , Sandra Melanson-Aussem @aussemista , and Nikki Clark @madflawed . Discover how to transform your personal story into a powerful brand that connects, inspires, and drives action. This is where your story becomes your greatest asset! Don’t miss out on a chance to elevate your brand from color scheme, to MOVEMENT status. Click the link in bio to secure your spot! #FFFCON #ArtOfBranding #StoryToMovement #WomenInBusiness

K+ C Berkshire Wedding Planning, Design, and Production: @designedbydelsie Venue: @thekembleberkshires Photography: @saciamatthews Cinemaphotography: @trophywivesco Tent and Flooring: @classicaltents Tabletop and Chair Rentals: @peakeventservices Lighting and Draping : @drapeartdesigns Floral Design: @petalandwren Fine Furnishings: @dez.collective Fine Stationery: @polkpaper Wedding Caterer: @thecateredaffair Wedding Cake: @oakleafcakes Private Chefs: @distinguish_catering Estate Floral provider: @loveinbloom.ma Transportation: @biancoslimousine Quartet: @nebulous_quartet DJ: @djchrisroxx Bartending: @thebeermobile Restrooms: @aroyalflushinc

Reception details from a beautiful Fall wedding day! The design inspiration was based on an elevated garden party that had a serene palette of white, green, and soft pink. The decor was sophisticated yet natural, blending upscale elements with organic touches. Flowing white drapery and lights lined the tent’s interior, creating a soft, airy ambiance, while lush greenery and flowers draped from two large chandeliers. . . . Planner: @twistsixevents Venue: @granitelinks @sazmac77 Design Content video creator: @loismissowou Photog: @britperkins_ Floral: @sydneysmithdesign Rentals: @dez.collective Painter: @erin.micozzi_artist Music: @speechlessmusic Cake: @dessertworksbakery Lighting: @designlightco Stationary: @serif_sans_designs Ice sculpture: @brillianticesculpture

✨Old Hollywood Meets Sexy Supper Club ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's a beautiful thing when everything vibes! The couple, the design and the team that made it happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Vendor Team: Photography • @robertaveau Planner + Designer • @alwaysyoursevents Floral Design • @jlandry_co Venue, Catering + Beverage • @thenewburyboston Venue Team @lava1630 @maiapedulla Specialty Rentals • @dez.collective Band • @night_shift_entertainment Rentals • @peakeventservices Linens • @bbjlatavola @marykate_bbjlt Videography • @merrimentfilm Hair and Makeup • @kaciecorbelle Bride • @carlsbarkley_23 Lighting • @designlightco Gown • @pronovias Cake • @dessertworksbakery AY Team • @elyse.michele @hannahponn_ @jackie_alwaysyoursevents @carolinedonlon @eventsavy @cmlongden ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #supperclub #moody #weddingreception #hollywood #sexy #weddinginspiration #weddingdesign #bostonwedding #Thenewburyboston #luxwedding #creativeweddingideas #brideandgroom #customdesign #weddingphotographer #bostonweddingvenue #stylemepretty #smpwedding #realwedding #weddingdress #chicwedding #boston #vibey #intimatewedding #robaveauphotography #makeportraits

Juliana Hernandez, @iamjulianadez, a dynamic Latina entrepreneur from the Dominican Republic, is the visionary founder and CEO of @dez.collective , a premier luxury event furniture rental company. With passion and determination, Juliana and her dedicated team have successfully built a thriving million-dollar business. Recognized as one of Boston Common’s 2024 Dynamic Women and an ALX100 | 2024 honoree, she continues to make waves in the industry. Always pushing the envelope, Juliana is now expanding her expertise into her exciting new venture, DEZ at Home @dezathome . Juliana’s bold vision and unstoppable energy make her a force to watch—her journey is far from over, and the best is yet to come!