originalcreativeagency

We are proud to introduce @wastedpotential to @originalcreativeagency. WastedPotential is a cutting-edge creative company that has collaborated with a diverse roster of top-tier artists, including Snoop Dogg, Rod Wave, Shaboozey, J Cole, Lil Wayne, GloRilla, Don Toliver, Doja Cat, Jack Harlow, Ed Sheeran, Anti Up, Druski, Daniel Caesar & more. Their vision is rooted in pursuing creativity and artistry, breaking societal expectations by transforming “wasted potential” into groundbreaking success. WastedPotential consistently delivers innovative and impactful projects across music, entertainment, and cultural landscapes. Featured Above: Set Design and Visuals for @dontoliver ‘Hardstone Pycho.’ // Creative Direction, Art Direction, and Show Production for @antiupmusic at Coachella. // Creative Direction, Production Design for @glorillapimp at the VMAs.

We are proud to introduce @wastedpotential to @originalcreativeagency. Featured Above: Creative Direction, Film Production, and Visuals for @snoopdogg ‘High School Reunion’ tour. // Show Direction, Creative Direction, Lighting, and Visuals for @jackharlow ‘Come Home The Kids Miss You’ tour. // Scenic Design, Lighting Programming, Lighting Operations, Visual Editing for @danielcaesar ‘Super Powers’ world tour.

We are proud to introduce @wastedpotential to @originalcreativeagency. Featured Above: Creative Direction, Production Design, Lighting, and Visuals for @shaboozey ‘Where I’ve Been Isn’t Where I’m Going’ tour and the 2024 BET Awards. // Show Direction, Production Design, Lighting, and Visuals for @rodwave ‘The Last Lap’ tour.

Scenic Design for Travis Scott at ComplexCon by @tino_schaedler. CC Creative Production by @dani_edgren.

Scenic Design for Travis Scott at ComplexCon by @tino_schaedler. CC Creative Production by @dani_edgren.

Scenic Design for Travis Scott at ComplexCon by @tino_schaedler. CC Creative Production by @dani_edgren.

Creative Direction by @rudy for @foushee “Pointy Heights” album campaign, visualizers, teaser videos, and BTS content.

Creative Direction by @rudy for @foushee “Pointy Heights” album campaign, packaging, promotional materials, and photography.

Creative Direction by @rudy for @foushee “Pointy Heights” album campaign and music videos. Featured above: “Still Around,” “Feels Like Home,” and “100 Bux.”

Creative Direction, Show Direction, and Scenic Design by @adrian.martinez @sturdy.co for @everythingalwaysforever at The Gorge. 📸 @alivecoverage @_justinsanchez_

Creative Direction, Show Direction, and Scenic Design by @adrian.martinez @sturdy.co for @everythingalwaysforever at The Gorge. 📸 @alivecoverage @_justinsanchez_

Creative Direction, Show Direction, and Scenic Design by @adrian.martinez @sturdy.co for @everythingalwaysforever at The Gorge. 📸 @alivecoverage @_justinsanchez_