sturdy.co

Album Cover + Track List - Cosa Nuestra by @rauwalejandro Creative Direction by @adrian.martinez and @elzorro Design: @sturdy.co Album Cover 3D Modeling + Compositing: @garonganut Track List + Logo Design: @peachquintana Photography: @marcoperretta Thank you to all involved.

Content Creation for @linkinpark’s “From Zero” Tour. This marked Linkin Park’s first tour in seven years, following the passing of their lead vocalist, Chester Bennington. Featuring content designed by us, the world tour has been a tremendous success, reuniting longtime fans and celebrating their enduring legacy. Creative Director/ Lead Designer: @mikecarson Show Director: @emile.frederick Designer: Jack Headford Creative Producer: Valterri Laihanen Content Art Director: @mateafriend Lighting Designer: @celine_lila_royer Lighting Programmer: @tylersantangelo Screens Programmer: @hankdoesthings Technical Producer: @sam.paine Technical Production: @earlybirdvisual Lasers: @griffiths.seth Tour Director: @digbyjim Production Manager: @joeskarz Creative MGMT: HPLA Content Production: @sturdy.co Content Executive Producers: @kevin.henry, @jabbathekid Content Director: @nat.hall.design Content Art Director: @_justinsanchez_ Notch Design: @allofitnow, @_vishalsharma, @berto_mora Content Artists: @_justinsanchez_ , @killwillprod, @quantaypeoples, @jondenton, @klsr.av, @garonganut, @thenoisediary, @harleywrecks, @randy.cano, @samuelpietri

Content, Stage and Lighting Design for @pesopluma’s Exodo Tour. Production / Content Design: @sturdy.co Executive Producer: @kevin.henry Head of Content: @jabbathekid Stage Design: @adrian.martinez Creative Producer: @vanessszaa Show Direction: @tawbox Content Director: @_justinsanchez Content Project Manager: @percentheewonhan Content Creative Assistant: @noah_hrndez Editor & Animators: @_justinsanchez_ , @parkerrschmidtt , @quantaypeoples, 3D Artists: @randy.cano, @garonganut, @harleywrecks, @jondenton, @Killwillprod, @cavecanems, @bazzbrosblvd, @nmbrs.studio Illustrator / Layout Artist: @sadcheerleader Graphic Designers: @jgalley24, @pablodel.art, @jordantway Lighting Designer: @mi_led Lighting Programmer: @eliot.jessep Lighting Operator: @weshenrard @pixelmatting Notch Design: @allofitnow, @berto_mora, @_vishalsharma Notch Executive Producer: @beerforpunk D3 Programmer: @videoericmay Documentation: @life.of.seb, @_justinsanchez_

Creative for @everythingalwaysforever (@johnsummit & @domdolla) performance at the @gorgeamphitheatre. Creative Director: @adrian.martinez Executive Producer: @kevin.henry @kylepnolan Jr. Producer: @christinaaalba Project Management: @alex.rollier Stage Design: @adrian.martinez @skylar_elis Art Direction: @skylar_elis Creative Assistant: @noah_hrndez Lighting Director & Designer: @mj_led Lighting Programmer: @nattyturner Production Management: @heavy.global VJ: @sean.tejada IMAG Director: @jollyjoshvisuals Notch Design: @visualendeavors , @berto_mora , @sean.tejada Visual Team: @jabbathekid , @strangeloopstudios , @_justinsanchez_ , @garonganut Content Capture: @alivecoverage @tylerhillphoto

Creative for @rauwalejandro‘s 2024 @vmas Performance. Creative: @adrian.martinez @rauwalejandro & @martinseipel on show intro Visual Art Direction: @jabbathekid Animation: @harleywrecks Choreography: @fefe_burgos @deniza_5 Styling/Wardrobe: @emmanuelacosta @juliannethsntg @deniza_5 Performed by: @_bigblt_ @chvdhefner @_.efraindelvalle._ @mariolaureano_ @mykeemoves @yamilortiz_ + @yobailobomba @_karinasalicrup @solange.teatro @nubiamgarcia Musical Director: @sapomusic

We’ve had an exciting year with multiple production projects so far. Slide 1&2: Ludmilla’s Coachella Main Stage Performance For Ludmilla’s Coachella set, STURDY. was the full production team partnering alongside @eighteentwentysix. Making history as the first Afro-Latina at Coachella, Ludmilla put on a show-stopping performance on the main stage, filled with hired dancers and show fabrication. Thank you to our partners @originalcreativeagency. Slide 3&4: Branch Commercial We assembled a full production team for this Branch commercial campaign, to create two 15-second commercials. Using a custom-made camera mount, we created seamless transitions between two contrasting environments, illustrating a transformative journey for the characters. This setup highlighted their transition from work-from-home jobs to their state of tranquility. Slide 5&6: Honda Stage Featuring Austin Millz Our team was responsible for creating the AUSTIN MILLZ episode for the Honda Stage Channel in collaboration with the ORCI agency. The project involved three main deliverables: (1) BEHIND THE SCENES: An interview episode to explore theartist’s background and identity. (2) SWITCHING GEARS: A performance-focused episode showcasing the artist’s creative process. (3) LIVE!: A live performance episode, bringing the entire creative journey to completion. Full credit list on our website, link in bio.

We collaborated with @pesopluma , @tawbox and his team to bring a narrative-driven, theatrical performance to the Main Stage at Coachella this year. It was our pleasure to take part in bringing the show to life as we traversed topics not-often spoken about on such platforms. “Peso Pluma made a huge statement on the complex history of Mexico’s narco-corrido culture with a stunning tribute to the region’s greatest stars” - Variety Thank you @jmaxperez @veikkofuhrmann @yoomkae @valmurillo @georgeprajin @tonymoon and many more for having us @sturdy.co for Peso Pluma LIVE @coachella ‘24 🛠️ Show Development & Execution for @pesopluma 2024 Coachella Performance Show Director: @tawbox Stage Designer & Content Creative Director: @adrian.martinez Creative Producer: @kevin.henry Content Director/ Art Director: @jabbathekid Sr Producer: @rikkeheinecke Jr Project Manager: @sophieviscardi Project Coordinator: @percentheewonhan Visual Team: @jabbathekid @_justinsanchez_ @zachokami @quantaypeoples @randy.cano @harleywrecks @nmbrs.studio @hugoshiboski @jondenton @killwillprod @aghooker @drewzeefx Graphic Designer: @peachquintana Creative Assistant: @noah_hrndez Lighting Designer / Director: @mjl_visions Lighting Programmer: @eliot.jessep Scenic Art Director: @leonleticia Visual Programming Director: @chaseoblack Notch Design: @allofitnow @berto_mora @_vishalsharma D3 Operator & Programmer: @videoericmay Photographer: @nattografi

As we step into the new year, we want to reflect on some of our favorite moments from the past year. Here’s to more creative ventures in 2024!

Day 26: Artist Creative Direction We at STURDY.co are able to use a mixture of creative outlets to embellish their vision into reality. Slide 1-3: PARTYNEXTDOOR | PartyPack (2020) & Colours (2021) STURDY. was responsible for creating the “PartyPack” Logo Design alongside @reachmoonbase , as well as the Cover Art, various Social Assets and all Merchandise. Upon the “Colors” re-release in 2021, our team handled the design of the new Cover Art image, CD, Vinyl, and Social Assets. Slide 4-6: Lauv | The Between Albums Tour (2023) & Love U Like That (2023) For this tour through Southeast Asia, were responsible for fabricating merchandise, lighting design, stage content, and stage design. Lauv’s 2023 single, “Love U Like That,” had our team’s direction for the music video (in collaboration with Lauv), visualizer, and cover art. Slide 7-10: 6lack | Since I Have A Lover (2023) For 6lack’s “Since I Have a Lover” album, our team designed the cover art, vinyl, merchandise, visualizer, and music video.

Day 25: 360 Camera For Rauw Alejandro’s Saturno Tour, we developed our technical content design strategies in collaboration with @jabbathekid and @jondenton for a 360-degree cylindrical screen. Our primary method of creating content involved using an equirectangular lens shader for an in-scene camera. Additionally, we designed content that loops on the horizontal axis, without any spherical projection. The render views showcase both the initial state and the technical aspects of preparing this stage for performance. We worked closely with @ruckus.visuals to craft seamless 3D environments using this camera. The behind-the-scenes previews reveal the beginning poses in Daz, through the texturing and scene setup in Unreal Engine, to the final composite stages involving the addition of the UV pass in After Effects. @ruckus.visuals created the view to be “cropped to the huge cylindrical stage. This meant the camera could drift through landscapes of fractured statues and dystopian cities, all while providing a seamless view to an audience standing anywhere in the arena. Designing for a show in the round like this can be challenging and requires considered design, testing and previz. Given those demands - and the vast scales of the scenes - we decided to build our world in Unreal Engine.” For the detailed process on creating the Catorce/Lokera content, please see @ruckus.visuals notion page: https://ruckusvisuals.notion.site/ruckusvisuals/Rauw-Alejandro-3c4d443473474d37895179da13805463 For full credits, please visit https://sturdy.co/

Day 23: Modeling 3D Assets in VR In crafting the visual experiences for “Me Porto Bonito” and “Un Ratito” on Bad Bunny’s “World’s Hottest Tour,” we utilized VR to create immersive assets within the 3D space. This meticulous process allowed us to craft a unique motion and art style, with its intricacies and effort in creation becoming evident on stage. “In VR you can perceive depth, you can look around a space as if you are actually there, it gives you a much more intimate connection with what you are creating. On top of this, the process of sculpting in VR is very gestural and quick, we are working with a weightless 3D clay that captures all the little imperfections of our hand motions thus our sculpts convey a human life and energy that traditionally modeled objects do not have. Being able to create assets quickly also allows us to create entire worlds within our style, allowing things to be more cohesive and follow a visual logic,” explains @good_boy_william and @hugoshiboski Lead Content Direction: @sturdy.co Visual Content Direction for Me Porto Bonito/Un Ratito: @good_boy_william @hugoshiboski Me Porto Bonito Sculpting and Animation Co-Collaborators: @studiosyro Un Ratito 3D Animation / Sculpting / Scene Building: @good_boy_william @alecmaassen @hugoshiboski @marcuscus3d Compositing / Backgrounds: @defaulteric

Day 22: Lighting Design Lighting design is multidimensional art that plays a pivotal role in shaping the audience’s perception. Continuing to successfully uplift atmospheres and overall live aesthetics, we’ve included some notable highlights. Slide 1-3: Rauw Alejandro | PR (2023) Slide 4-5: Lauv | The Between Albums Tour (2023) Slide 6-7: NxWorries | International Tour (2023) Slide 8-9: Austin Millz | Live at The Roxy Performance (2022)